Celia Cruz was central to the creation of salsa. Music historians confirm she is the genre’s most iconic performer. Over her brilliant 50-year career, Celia’s music captured the unique vibrancy and magic of Latin music and won the hearts of millions across the globe. We started working on Celia Cruz's legacy, its presentations and advertising designs, we continued with logos and other graphics applications to manage its brand. We are very proud of our work with the legacy of Celia and her executor Omer Pardillo-Cid who gave us the opportunity to lead an exhibition of posters inspired by the iconic singer and designed by 20 designers of the world. We had the opportunity to create a new brand to trade products inspired by Celia. We created the online store, the new website and the first collection of products inspired by the personality and customs of the singer.
Celia Cruz was renowned internationally as the "Queen of Salsa", "La Guarachera de Cuba", as well as The Queen of Latin Music.